In the world of marketing, personal data is at the centre of everything. For marketing professionals, the Privacy and Electronic Communications Regulations (PECR) and GDPR apply to all marketing activities whether your focus is B2C or B2B. Over the past few years we have seen the Information Commissioner take severe approach to poor marketing practices, passing on fines to those who fail to comply with the rules and this trend is set to continue. It’s more critical now than ever to make sure your organisation marketing practices comply with privacy law.
Join Data Protection specialist Morgan O’Neill for a one hour webinar and Q&A in which Morgan will discuss the key steps organisations must take when designing a marketing campaign to ensure it’s compliant.
This webinar will cover:
- How to design a data protection compliant marketing campaign
- What rules do public sector organisations need to comply with to design a DP compliant marketing campaign
- Online Advertising and technology
- Consequences of poor marketing practices - ICO enforcement actions
If you have questions about managing Data Protection and marketing practices in your organisation please contact Morgan or any member of the Data Protection team on 03330 430350
Broadcast: 27 January 2022. The content in this webinar, guidance and advice provided by the host, is correct at the time of broadcast. If you are watching a recording after the broadcast date please contact us for the most up to date guidance and advice on this topic.
